FreshTeq China aims at establishing, with Chinese partners from industry, science and government, an advanced level of industrial covered fresh food production in China so that China becomes fully self-supporting for supplying responsibly vegetables and fruit for its people. This requires long term cooperation and co-innovation in China. Leading Chinese partners estimated it will take a transition period of 7 – 15 years in which China will transform from its current practice to a world-class fresh food production. For the Chinese and Dutch partners this means true co-development instead of “hit-and-run purchase and sales”. The mindset of a joint journey.